Bright vessel customer journey layers3/16/2024 Over time, you can work your way up to more, if needed. If you’re doing this for the first time, start with one or two personas to keep it simple. You can think of a buyer persona as a “prototype” of what a typical customer might look like. One of the best ways to do this is to create a buyer persona for your primary types of customers. Understanding your customer is the backbone of a customer journey map.
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